As the VP, Marketing and Business Development of PerfOpt Technologies, Dapzury Valenzuela helps to provide both traditional and digital marketing strategies to support the company’s multi-national, educational business initiatives. This includes the Immersive Teaching STEAM Academy (ITSA), an enrichment program focused on STEM/STEAM subjects launched by PerfOpt’s Founder and CEO.
Dapzury Valenzuela brings over 15 years of professional experience helping startups and established businesses reach their goals and manage their brands using techniques to create, convert and support their customer base. With extensive knowledge in brand development, inbound marketing and visual content, she embraces digital tools that effectively communicate impactful messages.
Dapzury Valenzuela is also an Associate Professor at The Art Institute of Phoenix in the Marketing and Management and Fashion Design programs with over 12 years teaching experience in courses such as, E-Commerce Strategies and Analytics, Sourcing and Technical Design and Professional Portfolio Development, just to name a few. She is also an Executive Member of FGI, Eliances, and recognized as an emerging leader by Latino Leaders Magazine. Her academic background includes a Master’s Degree in Visual Communication, a Bachelor’s Degree in Graphic Design, and an Associate’s Degree in Fashion Design.